Failed French wine brand Chamarre has been given a lifeline in the form of former Cartier president Alain Dominique Perrin. Perrin owns Chateau Lagrazette in Cahors, and is executive director of group Richemont, which owns Cartier, Van Cleef & Arpels, Piaget and Montblanc among other luxury labels.He is also a member of the International Board of the Tate Gallery in London.Chamarré was launched as a challenge to New World wine brands by OVS (Opéra Vins et Spiritueux), and in 2007 became the first French wine company to be floated on the stock exchange, the pan-European platform of Euronext, raising €7.2m in capital.