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May 8, 2018

(TDB) - Earl Grey-based liqueurs and tea cocktails are brewing up a storm in London’s bar scene and the off-trade – and some think it could even replace our love-affair with gin.

Tea, which is the second most consumed beverage in the world after water, is becoming more visible in the cocktail world.

Noveltea, a brand which combines cold brew tea with spirits, launched in September 2017 and has already sold 10,000 bottles. Their combination of gin and Earl Grey was featured as John Lewis’s Gin of the Month this March.

Founders Lukas Passia and Vincent Efferoth moved from Germany to the UK two years ago to study for a Masters at Newcastle University. They were soon enchanted with the British tea culture.


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