(Forbes) - According to Business Insider, while Millennials have been blamed for the downward trend in beer consumption, a report by Berenberg Research says that the twenty-somethings of Generation Z (born between mid 1990s-2000s) drink less alcohol in general.

Berenberg surveyed more than 6,000 young people in the U.S. between ages 16-22. The researchers found that 64 percent of Generation Z respondents expected as they age to drink alcohol less frequently than Baby Boomers and Millennials do. 

Equally seriously for brewers, the survey found that many in Generation Z who do drink alcohol prefer wine and/or spirits over beer —specifically, they don’t find the big beer brands “authentic,” a buzz word that floats throughout the wine and spirit advertising and promotion community.