Talking wine bottles bring the dead back to life through labels enhanced by augmented reality

Feb 11, 2018

(RadioAustralia) - An Australian winery has made history by releasing bottles of wine that use augmented reality to speak to drinkers.

An Australian winery has made history by releasing bottles of wine that speak to consumers. No, you're not drunk. Yes, the bottle speaks.

The talking wine labels are enabled by a technology called augmented reality, which experts predict will become a major innovation in marketing over the next few years.

"We were looking at ways that we could really bring to life the labels themselves and also the stories behind some of the characters, in this case the convicts that actually feature on them," said Treasury Wine Estates' Angus Lilley.


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