Seven Ways the Wine World Will Change in 2018

Jan 4, 2018

(Bloomberg) - Most of the wine world was happy to wave goodbye to 2017, a year of vine-killing frosts, hail, drought, and destructive wildfires in regions from California, to Chile, to Europe. Looking forward to 2018 is not only a relief; it’s exciting, because the year is full of promise. There will be new experimentation, exploration, and the continuing of trends we enjoyed from last year.  

The rosé juggernaut, for example, keeps crushing it. With U.S. sales up 57 percent in dollars, our must-drink-pink obsession continues and is even fueling interest in rosé cider and pink gin. And thanks to adventurous younger drinkers thirsty for novelty and affordability, enthusiasm for obscure native grapes, especially from Italy, is still growing fast. 

Here’s what I see in my crystal glass for 2018. 

Big bottles will be huge

The popularity of wine in magnums (the equivalent of a double bottle) and other large formats seems to track the stock market; when stocks are up, so is big bottle demand. In the U.K., wine retailer Majestic reported a 378 percent increase in sales of affordable supersize bottles last year, at its 200-plus stores. 


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