(Recode) - Call it a second round — with a twist.

Back in 2010, Amazon purchased the wine-selling website Woot.Wine as part of the $110 million acquisition of its parent company, Woot.com.

But at the end of 2017, Amazon shut down Woot.Wine as well as its own Amazon.com wine marketplace in the wake of its purchase of Whole Foods.

Now, the two founders of Wine.Woot — Matt Rutledge and David Studdert — are back with a new online wine venture, attempting to fill the void left behind by those two closures, and trying again to build a robust online marketplace and community connecting wine drinkers as directly as possible with the wineries that make the product.

A few days ago, the duo launched a crowdfunding campaign on Kickstarter for a new wine-selling venture called Casemates, which allows wine producers to sell directly to U.S. consumers online. On Day 1, the campaign surpassed its $50,000 goal; it sat at $104,000 as of Tuesday morning.

At launch, Casemates will launch new wine deals three days a week at midnight ET — Mondays, Wednesdays and Fridays — with each deal lasting until the new one begins. Shipping will be $8 to $12 per order, though the company offered a year of unlimited shipping to backers on Kickstarter who paid $60.