Lion Nathan Wine Group, owner and importer of fine wines from around the world, launches a proprietary marketing platform called Cellar Key with four esteemed wine brands this September 2010. A 2D interactive icon, Cellar Key offers insider, digital access to distinguished wines, educating, entertaining and virtually connecting the user to wineries around the globe through the use of a Smartphone. Created in partnership with Scanbuy and its ScanLife technology, Cellar Key is currently featured on six wines including Argyle Pinot Noir and Vintage Brut from Willamette Valley, Oregon; St Hallett Faith Shiraz and Poacher’s Blend from Barossa, Australia; Wither Hills Sauvignon Blanc from Marlborough, New Zealand and Argento Malbec from Mendoza, Argentina.