Nov 30, 2017

(TDB) - A few weeks ago we talked about how important it is to de-mystify not only the investment world but also, in the case of the fine wine market, the consumption aspect of it.

This raised a lot of supportive comment, but left a lot of people wondering where to go for a more comprehensible appraisal. The problem seems to be that the more investible the wine, the more incomprehensible the review.

While we at Amphora Portfolio Management believe it is fair to say that what anyone other than certain top critics think of a particular wine is irrelevant (from an investment perspective), and indeed investors don’t need to agonise over the fine detail of even their reviews, it is a great shame if those investors feel excluded from an aspect which should certainly add to the interest of the investment process, if not the result.

Last week we received a submission from Vivino which captured the essence of this problem, and showed a pretty good line in the way of solution. Most people I know who are interested in wine have the Vivino app on their phone, and if you don’t operate that way (via phone apps) the business has a very user-friendly website with which it would be worthwhile registering.

If you are registered with Vivino you get a regular flow of offers, many of which are a splendid way of stocking a respectable drinking cellar. The range of offers is as wide as anyone might need, and there is plenty of explanation as to why they might be worthy of consideration.

The note I am referring to now showcases an excellent Lebanese wine called Château Musar, from the 2003 vintage, and is accompanied by reviews by such luminaries as Mark Squires from Robert Parker’s The Wine Advocate, and Jancis Robinson MW. Let’s take a quick look at a couple.

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