(SFChronicle) - Punk rock. Experimental architecture. Polish films of the 1950s. These are the inspiration points that Kashy Khaledi cites when describing how he came to found Ashes & Diamonds, Napa’s latest attempt at a Millennial-friendly winery.

“This winery is a concept album,” the new vintner says. Khaledi is a former executive at Capitol Records, MTV and Live Nation, and a onetime music journalist. (He was the editor in chief of Filter magazine and the publisher of Mean.) The concept, it seems, is to pay homage to old-school Napa — to midcentury winemaker legends like André Tchelistcheff of Bealieau Vineyard, John Daniel Jr. of Inglenook and Bob Travers of Mayacamas, and to their restrained styles of wine.