Are Wine Choices in the Blood?

Nov 7, 2017

(Wine-Searcher) - Theories suggest that our wine preferences come from our DNA or our personality. Oliver Styles is worried.
 
French Existentialist philosopher Jean-Paul Sartre famously said: "L'enfer, c'est les autres" ("hell is other people").
 
This misanthropy was presumably why he wrote such deliberately awkward prose. In any case, it seems that a few people in the wine world have adopted his outlook to the process of buying and enjoying wine.
 
Recently, I've noticed two novel approaches to guide our wine buying choices. The first is Vinome, which uses your own DNA to help select the wines you are most likely to enjoy. This, clearly, might make a lot of people very happy at the prospect of not having to wonder why they like Albariño, but I recoiled in abject horror with thoughts of Brave New World, the Matrix and Minority Report running through my head.
 
 

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