This is a wine cellar, Martha Stewart. What are you doing here?

You're supposed to be busy creating all those crafts in ostensibly simple steps that turn my brain to mush. Frosting cakes with a dexterity that makes us followers feel we're handling the spatula with mittens. Snuggling on camera with Snoop Dogg while I can't even score a ticket to his concert.

Mais non, says Kristin Rozum, director of brand management for Martha Stewart Wine Co. Or, really, dude? if you're speaking of the California wines in Stewart's newest venture, the Martha Stewart Wine Co.

'Wine and Martha make perfect sense because Martha is a lifestyle expert. She loves that teachable moment and makes people — with anything they're doing,she likes to show them how it might be enhanced," Rozum explained of the company, which is pouring Stewart favorites at the Paradise Food and Wine Experience in Naples from 1 to 4 p.m. Saturday.