Corks Make Wine Taste Better, According to the Results of This Experiment

Sep 27, 2017

(Food&Wine) - Almost exactly two months ago we reported on an experiment that was intended to test if the sound of a cork pop makes wine taste better. Called "The Grand Cork Experiment," this research definitely needs to be presented with a disclaimer: It was funded by the Portuguese Cork Association. That said, it was led by Charles Spence, an Oxford University-based professor who has an impressive resume of food and beverage research under his belt including delving into topics like how listening to pop music can change the flavor of food and how packaging can trick your taste buds. Still, the cork industry was unlikely to fund a study if they didn't have an inkling it would turn out in their favor and, indeed, the results of "The Grand Cork Experiment" have finally revealed that, yes, corks make a wine experience better.


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