According to an online survey of more than 2,000 U.S. adults who had recently visited California wine country, nearly 50 percent stayed in luxury hotels (48.3% four-star, 25.6% five-star) versus a national norm of about 15 percent staying in the equivalent of five-star properties. Visitors use a variety of resources in deciding which regions and wineries to visit and most often rely on word-of-mouth recommendations (62.3%) and general Internet searches (43.9%). While most California wine region trips are driven by leisure vacations (32.6%) or weekend getaways (26.2%), nearly one in ten trips (8.5%) is an add-on to a business or convention trip.