(WP) - Americans went crazy for rainbow bagels and Unicorn Frappuccinos and millennial pink tequila. And given how quickly we flock to the newest hyperpigmented trendy food item — snapping trophy photos for social media, of course — the makers of Gik must be pretty certain they have a hit on their hands. The Spanish-based winemakers will soon begin selling their blue wine in the United States.

It’s really, really blue. Mouthwash blue. Smurf blue — those little guys probably get hammered on this stuff. It’s a blue that you’d think wouldn’t be found in nature, except it is: The wine gets its color from anthocyanin, a pigment found in grape skins, and indigotine, a dye extracted from plants.

Gik (it rhymes with “ick”) hails from Spain, where the company’s co-founders — none of whom had any experience in the wine industry — decided they wanted to create something. They worked with a team of chemical engineers at the University of the Basque Country to develop the wine’s unusual color.