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Innovation Must Still Deliver Wine Quality
Sep 5, 2017
(Wines&Vines) - Wine in can is one of today’s top trends, but the head buyer for a major grocery chain advised wineries to ensure they deliver on quality if trying the new container.
“The big hot topic is cans of course, and these are growing quite popular,” said Curtis Mann, director of wine, beer and spirits for Raley’s Family of Fine Stores. Mann has to decide what will resonate with consumers, but he also holds a diploma from the Wine & Spirits Education Trust and is pursuing a Master of Wine qualification, so he has a deep appreciation for wine quality.
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