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For Millennials, Marijuana And Wine Are In, Beer Is Out

Aug 3, 2017

For Millennials, Marijuana And Wine Are In, Beer Is Out

(TheFreshToast) - Contrary to popular beliefs regarding subpar dining restaurants and avocado toast, millennials are not ruining everything. Instead millennials as a generation have demonstrated a changing value system, one not predicated on tradition. These cultural items don’t have value just because your elders say they do.

One shifting millennial lifestyle change focuses on beer. As the New York Post wrote, “Millennials more and more want to get wasted in style.” This trend has cost major American breweries dollars, as Goldman Sachs downgraded Boston Beer Company and Constellation Company this week. As Goldman reported, this comes as millennials opt for wine and spirts rather than beer.


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