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‘Sideways’ is Still Impacting the Wine Industry

Jul 11, 2017

‘Sideways’ is Still Impacting the Wine Industry

(Food&Wine) - Ray Isle weighs in on how the film affected the overall quality of Pinot Noir and Merlot.

It’s been over a dozen years since the movie Sideways hauled in five Oscar nominations, including Best Picture, leading up to the 2005 Academy Awards. The film about fear and loathing in Southern California wine country only walked away with one award – the slightly less coveted Best Adapted Screenplay – but the impact it had on the wine industry might actually be its biggest legacy.

For those unfamiliar with the flick – cough, millennials, cough – Sideways follows a trip through the Santa Barbara wine region by two buddies, a handsome soon-to-be-married actor Jack Cole, played by Thomas Haden Church, and a down-on-his-luck divorcee Miles Raymond, remarkably performed by Paul Giamatti. Two of Giamatti’s most memorable scenes are, one, a passionate explanation of his love of Pinot Noir, and two, screaming the line “I am not drinking any fucking Merlot!”


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