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People Can’t Get Enough of Trader Joe’s Canned Wine
Jun 27, 2017
(Fortune) - Though beer and barbecue have always been an American pastime, wine is quickly making its way into the picture. Americans are falling in love with the drink, and they consumed a record 913 million gallons of wine in 2015 according to The Wine Institute.
Trader Joe’s, perhaps best known for inexpensive but high quality wines, is struggling to keep its new sparkling wine cans on the shelf, according to Business Insider. Simpler Wines, a 4-pack of sparkling canned wine sold for $3.99, proved to be immensely popular among consumers. When the drink initially debuted in April, they quickly sold out.
Simpler Wines picked up on the two popular wine trends, sparkling wine and canned wine. Once reserved for celebratory events, sparkling wine is becoming a popular drink for any occasion. Sparkling wine sales grew approximately 42% from 2010 to 2015 according to The Wine Institute.
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