(NYPost) - Your favorite wine is a full-bodied marketing scheme, with notes of oak and bullcrap.

Wine descriptions on labels and fancy tastings have a huge effect on whether their drinkers actually like the wine — and are willing to spend big bucks for it, according to a study published in the journal Food Research International.

Researchers at the University of Adelaide’s School of Agriculture, Food and Wine found that when a bottle of vino was described more elaborately, the study’s 126 participants gave it higher ratings — even if the wine itself was bad.

The participants tried the wine in three ways: Once through a blind taste test, once with a basic description and once with an elaborate description.

When the labels waxed poetic about things like the drink’s history and positive qualities, the participants got far more excited about it than they did for wine with lackluster labels or in a blind taste test.