Direct Sales Decided by Location, Survey Finds

May 21, 2017

(Wines&Vines) - The location of your wine business affects more than just terroir, according to a survey conducted by Silicon Valley Bank and Wine Business Monthly. Nearly 1,200 wineries participated in the 2017 Direct-to-Consumer Survey and found that while most wineries rely on direct sales, regional reputation and proximity to a metropolitan center play a large role in whether a winery will be able to survive on a diet of steady wine club sign-ups.   


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