Rosé Shines Through Red Wines' Dominance

May 14, 2017

(Wines&Vines) - Red wine varieties have been dominating domestic wine sales, which increased 4% in April 2017 compared to the same month a year earlier. But the growth fueled by Cabernet Sauvignon, Pinot Noir and myriad red blends pales next to double-digit growth in rosé wines. 

A tiny category that accounts for just 2% of off-premise sales through the multiple-outlet and convenience stores tracked by Chicago, Ill.-based market-research firm IRI, rosé posted 26% growth overall in the 12 months ended April 16, 2017.


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