China Is Building a Disney World for Wine

May 11, 2017

(Bloomberg) - Changyu, China's winemaking powerhouse, is building French-style chateaus and Italianate castles around the country—and an entire "Wine City"—to encourage the country's passion for the grape.

At Chateau Changyu Reina, honey-colored brick towers enclose wide cobbled courtyards, and vast, wood-beamed halls look as if they are prepared to host an imminent medieval banquet. At first glance, the Italianate castle and winery could have been built hundreds of years ago, in Italy's Tuscan hills.

Spoiler: It wasn’t.

The chateau is but one part of an ambitious 600 million yuan ($86.9 million) complex completed four years ago just outside the city of Xi’an, in Shaanxi province in central China. It is a prodigious winemaking operation powered by more than 2,000 acres of vines. Currently, it’s annually churning out 5,000 bottles, mostly merlot—and the goal is to drastically scale up. The cellars at Chateau Changyu Reina have room for as many as 150,000 oak barrels.


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