(PD) - Cloverdale has tried various marketing slogans to try and lure visitors and boost its economy: “Where the vineyards meet the redwoods,” “Genuinely Cloverdale” and “Gateway to the Mendocino Coast” have been trotted out over the past dozen years.

Now, make way for “eXperience Cloverdale.”

That’s the latest tag line being proposed by the Chamber of Commerce as part of a low-cost social media campaign to debut in June.

The objective is to establish a distinct brand that will attract people to Cloverdale, boost tourism and local spending,” Chamber of Commerce President Neena Hanchett told the City Council this week.

The campaign aims to entice wine lovers, entrepreneurs, foodies, techies, millennials and retirees to find out what Cloverdale offers.