(Wines&Vines) - Initial findings from a survey of Oregon tasting rooms are intriguing and touch on some of the hot-button issues facing tasting room managers: finding competent staff, providing appropriate compensation and converting tasting room visitors into loyal, ongoing purchasers.

Undertaken by Capiche Wine Marketing & PR with the endorsement of the Willamette Valley Wineries Association, Southern Oregon Winery Association and Columbia Gorge Winegrowers Association, the first large-scale survey of Oregon tasting rooms yielded a massive amount of data from across the state