Shock, Horror as $1000 Napa Wine Lives Up to Hype

Apr 24, 2017

(Wine-Searcher) - Tireless adventurer W. Blake Gray tries some new things in the morning – and likes one of them.

I had a $1000 bottle of wine for breakfast. I'm going to tell you all about the wine: how it was made, what it tastes like, and why it worries me about Napa Valley's most iconic wine. But I want to linger on that image for a moment: omelets and a $1000 bottle of wine.

The wine has the most basic name possible for a $1000 Napa Cab: "Rarity". It's as if a brothel were named "Sex": the name tells you exactly what you're overpaying for.

How did I end up having it at breakfast? I was invited by Treasury Wine Estates to come to a hotel room to pay homage to the $1000 wine in a one-on-one tasting with the winemakers. The hotel's location was inconvenient; I didn't want to go. But the wine sounded so mockable: a $1000 wine called "Rarity", of which 1500 magnums were made (thus making it more like a brothel named "Love".) I had a big problem: I wanted to taste it and make fun of it, but I didn't feel like schlepping across town. I am that lazy.


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