(WineFolly) - Looking for a new varietal or bottle of wine to drink when you’re just starting to explore the world of wine can lead to a bit of exasperation. The process usually involves starting with what you know, followed by a comparison of prices and discounts, and then label gawking until you find something… and then you’re still not sure if it will be good!

Wine labels play an important role in our decision making process, even if we don’t realize why. Let’s take a look at how wine labels influence our choices and affiliation with brands, along with some tips on how to look past the design on the bottle for pertinent information.