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Vivino Market will give personalized wine recommendations, then sell you a bottle
Mar 23, 2017
(Digitaltrends) - WHY IT MATTERS TO YOU
Not sure what kind of wine you want tonight? Vivino Market will help, serving as a sommelier on your phone.
Vinophiles, proceed with caution. This announcement may just be the best news you’ll hear all week, but don’t go too crazy. On Wednesday, popular wine app Vivino announced the launch of Vivino Market, which is described as a “wine recommendation engine that suggests unique wines to each individual user based on historical rating and purchase data.” It’s almost like having a sommelier follow you around (mostly to the wine store) while whispering sweet nothings in your ear about what you’d like to drink.
The new marketplace makes use of data aggregated from Vivino’s bustling community of 23 million members, recommending the wines that align best with individuals’ tastes and price points. Based on your historical ratings and scan behavior, you’ll be able to glean valuable insights from Vivino Market — so yes, that means the more you use Vivino, the more customized your recommendations will be.
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