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Sips & Stories Snare Millennial Wine Drinkers

Mar 14, 2017

Sips & Stories Snare Millennial Wine Drinkers

(Wines&Vines) - To increase wine sales to millennial drinkers, restaurateurs are advised to train servers and offer sips, according to research by Rhonda Hammond, a professor at Carson College of Business on Washington State University (WSU) Tri-Cities campus.  

“Millennials are going to take over the world, but they bring so much to the table. They have traveled, and they want authenticity and quality,” Hammond told Wines & Vines while summarizing her research.


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