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Premium Boxed Wines Are Smoking Hot
Feb 8, 2017
(Wines&Vines) - Though bottles are still the most popular format for wine, premium wine in boxes is the fastest growing major format.
During the recent Unified Wine & Grape Symposium, Danny Brager of Nielsen Co. reported that Constellation Brands’ Black Box is ranked No. 3 and Delicato Family Vineyards’ Bota Box is No. 5 in year-to-year increases among wine brands. He also said that boxes of all sizes represent close to 20% of wine volume sold.
Nielsen has also reported that Bota Box’s 3-liter format is the No. 15 overall wine brand in the United States. The Bota Box brand is up 28%, growing seven times as fast as the total table wine category. Over the past five years, Bota has grown 139%, an average of seven times faster than the table wine category.
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