(QZ) - Most wine purchasers are dazed and confused as they wander the aisles of their local wine shop. There are thousands of wine brands and dozens of types of wines lining the shelves. Obviously wineries want purchasers to pick their bottle. So they’ve done a lot of research into what makes a buyer choose a particular wine—and it turns out the labels have at least something to do with it, at least for 71% of US wine consumers.

What’s on the front

Interestingly, wine drinkers claim they don’t find “has an animal on it” to be a very desirable advantage for a wine label. But five of the nine top-selling wines in 2005 in the US sported animals on their labels. And wine drinkers in our survey rated as second-most attractive a label with an animal—Yellow Tail, with its vibrant picture of a wallaby.