(CBC) - B.C. wine lovers will soon be able to select wines according to a specific sub-region in the province, according to the new rules enacted by the provincial government.

The label rules apply to B.C. VQA (Vintners Quality Alliance) wines — those wines made from 100 per cent B.C. grapes with 85 per cent of the grapes from the region specified on the front label.

According to B.C. Wine Institute president and CEO Miles Prodan, the labelling rules will be a great tool for wine lovers.

"We've got over 340 wineries in this province," he said.  "We now can differentiate between those different sub-regions. Consumers want to know where it's come from and they want to explore and experience."

Wines can vary significantly depending on the terroir — or the natural environment the grapes are grown in. Things like the soil, the slope, wind and the way the plants face the sun can all affect taste.