(VinePair) - This month, Sonoma State University released the results of its annual survey on American wine preferences. Americans listed price, brand, and varietal as the top deciding factors in their wine choices. And from 2015 to 2016, their interest in whether their wines had won any medals fell from 13 percent to just six percent. For the third year in a row, these results reinforced what research organizations like Nielsen and publications like this one have been saying for years: The wine industry — the wine brain trust, if you will — is out of touch with the tastes of normal consumers.