(BUSINESSWIRE) -Hello Vino, Inc., creator of the Hello Vino mobile app with an installed user base of 2.2 million wine consumers, has launched a new mobile marketplace connecting consumers directly to wine producers. Leading DTC producer Cameron Hughes Wine will be the first to fulfill orders for the new e-commerce subscription service.

Using a combination of personalization and mobile commerce, Hello Vino collects data from consumers who consult the app for guidance with wine purchases, then employs its proprietary algorithm analyzing each consumer’s buying behavior to select specific wines for personalized monthly and quarterly shipments.

“Subscription-based commerce combined with personalized mobile marketing are the keys to growing online wine sales,” said Rick Breslin, Founder and CEO of Hello Vino. “The Hello Vino app will facilitate this growth and now serve as a direct link between producers and our active community of high-frequency wine consumers.”

The service differs from other subscription and wine club offerings by measuring the off-line behavior of wine drinkers using the app at home, in stores and at restaurants, and then utilizes marketing technology to facilitate the online sale of wine directly to consumers. Further, the wine selections are different for individual consumers based on personal taste preferences, rather than sending all subscribers the same pre-selected pack curated by an individual wine steward.

“We are thrilled to partner with Hello Vino on the launch of this innovative wine sales and marketing channel,” remarks Cameron Hughes, President of Cameron Hughes Wine. “The variety and value of the Cameron Hughes Wine selections are a perfect fit for Hello Vino’s new personalized wine club.”

Further details on the program and offering are available at: http://hellovino.com/marketplace