/PRNewswire/ - A difficult economy may be forcing Americans to do without some things, but wine isn't one of them. Consumers are buying more each year. According to the Beverage Information Group's recently released 2010 Wine Handbook, the wine industry continued to post positive results in 2009, marking its 16th consecutive year of case gains. Overall wine consumption rose 0.8% to 297.0 million 9-liter cases. Off-premise consumption continues to grow to 14.6 billion, helped by a competitive marketplace exploding with new brands and competitive pricing.