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DtC Shipments Surge, Total Wine Sales Strong
Sep 15, 2016
(Wines&Vines) - All of the key wine industry metrics tracked by Wines Vines Analytics had solid, positive growth in August, with the most impressive increase occurring in direct-to-consumer wine shipments.
Compared to August 2015, DtC shipments this August rose 39% to $112 million. While it does appear more wineries are entering the DtC channel and improved temperature control for wine in transit is boosting summer DtC sales, this particular jump is more likely because August included a fifth Monday, which is a popular day for shipping. DtC sales in the past 12 months came to $2.2 billion, which is 14% more than a year ago. By volume, DtC shipments totaled 291,944 cases in August and 2.8 million for the year.
All of the metrics and more industry data can be found here.
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