So it is with a parcel of land that he once deemed not right for producing the estate wine he wanted to make. That land became the Napa Valley Reserve, a make-your-own-wine club for wealthy patrons, and now it has come full circle as a high-end vineyard and winery.

On Tuesday, Alejandro Bulgheroni, the richest man in Argentina, announced that he has purchased the building Harlan called the Founders Room, on the border of Meadowood resort, and a 14-acre parcel of land that includes the four-acre vineyard parcel of Cabernet Sauvignon that once went into the Napa Valley Reserve. The purchase price was not disclosed. The property was immediately renamed Alejandro Bulgheroni Estate.

Gilles de Chambure MS, named president and general manager of the estate, told Wine-Searcher that the winery intends to make about 900 cases of wine, much of it from purchased fruit. He also said Bulgheroni plans to plant another Cabernet vineyard at the highest point on the property.

"It's a very boutique project," de Chambure said. "We're actually going to make three or four very small-lot Cabernets. Some are going to be vineyard designates."