(BI) - Quality and price have a complicated relationship — and never more so than when it comes to wine. Jörn Kleinhans, owner of The Sommelier Company, told Business Insider that it's very possible to find a high quality wine at a low price point. However, you have to know where to look — and it's not France of Italy. While blind tastings of hobby drinkers have been inconclusive, trained sommeliers and wine experts can differentiate expensive wines from value wines with very high reliability," Kleinhans said in an email. "To break the general pattern, we have to look at market inefficiencies." He explained that once a region draws acclaim for its wines, the region gains a reputation, and a price based on that reputation. Producers capitalize on that high price and strong regard, consumption increases, and the price increases. It's the case for other luxury products, like cars, as much as it is for wine.