s alternative closures now account for a third of the total market, the cork industry is mounting a new consumer campaign focusing on natural cork's green credentials. The www.ilovenaturalcork.com campaign asks consumers to sign a pledge to support natural cork and also calls on retailers and wine producers to state clearly whether wines are sealed by natural cork. The campaign has been launched in conjunction with a new study commissioned by APCOR, the Portuguese Cork Association. It found 34% of the 1500 British wine drinkers polled favoured screwcaps, 32% preferred natural corks, and 4% opted for plastic stoppers.