(FoxNews) - In the wake of a pending trademark infringement lawsuit, a North Carolina-based Anheuser-Busch beer distributor has taken down advertising that angered members of the Lumbee Tribe.

On Tuesday, the Lumbee Tribe of North Carolina filed a federal lawsuit against Anheuser-Busch, accusing the beer giant of illegally using the tribe’s logo and its “Heritage, Pride & Strength” slogan in convenience store advertisements for Budweiser and Bud Light. 

In the complaint, filed in the Eastern District of North Carolina, attorneys for the Lumbees say Anheuser-Busch used the tribe’s logo and slogan, without permission, above beer coolers in Lumberton and Raeford, N.C.--  leaving a false impression of an affiliation between the tribe, Anheuser-Busch and the local beer distributor R.A. Jeffreys Distributing Company.

The convenience store banners are used “in a way that many members of the tribe find offensive because alcohol abuse is often associated with Native American culture,” the lawsuit states.

The trademarked Lumbee logo is a black circle divided into four equal quadrants of different colors--  yellow represents the east, red is the south, black is the west and white is the north. A Lumbee Pine Cone Patchwork surrounds the Circle of Life, representing four qualities of a balanced life – the spiritual, emotional, physical and intellectual.

On Wednesday, Lisa Derus, a spokeswoman for Anheuser-Busch, issued a statement on behalf of R.A. Jeffreys, saying the store had since removed the offending materials that contained the Lumbee logo and slogan, reports The News & Observer.