(Wines&Vines) - The organizers of Wine Vision, the international wine industry conference, plan to hold the event in Sonoma County in December 2016.

Founded in 2013 by William Reed Business Media, the event took place in London for its first two years and was held in Bilbao, Spain, in 2015. The conference is intended to bring together executives and other leaders from the global wine business to discuss issues of mutual concern. The Dec. 5-7 event is tentatively scheduled to take place at the Hyatt Vineyard Creek in downtown Santa Rosa.

Sonoma County Winegrowers president Karissa Kruse was a speaker at the 2015 conference, where she discussed the Winegrowers’ initiative to have all Sonoma County vineyards certified as sustainable by 2019. Kruse’s participation in the event started a discussion with World Vision organizers about bringing the show to California.

The winegrowers cooperated with Sonoma County Tourism, Sonoma County Vintners and a few winery and grower families to help ensure the event came to Sonoma County this year. “We look forward to welcoming the global industry to Sonoma County,” Kruse said in a news release.

In announcing its decision to come to Sonoma County this year, World Vision called the region “one of North America’s most progressive wine producing areas” and noted Winegrowers’ goal of achieving sustainable certification for all of its vineyards. Wine Vision is planning to take the conference to a new location each year to bring the “debate about the wine industry’s future to its centers of production” and create “a showcase for regional innovation and ingenuity.”