(Forbes) - On its website, Hello Vino says that while other mobile wine apps are for “the uber enthusiasts and wine snobs,” its free mobile wine app downloaded from the App Store and Google Play helps “the rest of us” shop for wine.

The Winebow Group agrees.

Made up of about fifteen companies, three of which are importers; the rest wholesaler/distributors, Winebow Group’s importer, Mundo Vino is responsible for wines from Spain, Portugal, Chile and Argentina.

Recently the two Vinos–Hello and Mundo–have teamed to feature on Hello Vino’s mobile wine app the Mundo Vino brand, Root: 1 and its five Chilean wines: Cabernet Sauvignon, Carmenere, Heritage Red and Pinot Noir (from Valle Central) and Sauvignon Blanc (from Casablanca Valley).

The brand’s name, Root: 1 refers to grapevines of Chile that are grown on their own rootstock rather than on grafted rootstock. Rootstock grafting became the norm after a nineteenth century blight the French called Phylloxera vastatrix nearly wiped out Europe’s entire wine world. The blight was caused by a root louse and the only way to fix it was to graft European grapevines onto resistant North American rootstock. Chile claims to have fully escaped the blight and so its vines require no grafting …but I digress