(Munchies.Vice) - Some wine snobs will cringe just at the idea drinking wines from the New World, but at least it’s still wine. Much to the dismay of purists, we may soon be entering an era of synthetic “designer” wines that are made without grapes.

A San Francisco startup called Ava Winery has started using chemistry to take all of that vines-and-barrels inconvenience out of winemaking. For millennia, wine has been made using fermentation; the process by which yeast converts grape juice into ethanol alcohol.

But, Ava is sidestepping that whole way of doing things by taking straight ethanol and mixing it with chemical flavour compounds like ethyl hexanoate, which would give the end product notes of pineapple, for example.

ccording to New Scientist, Ava has succeeded in making a synthetic replica of Moscato d’Asti, a sparkling Italian white wine, and now have their sights set on Dom Pérignon. Ava, which proudly boasts of creating the “the world’s first designer wines,” on their website, is now taking orders for a limited batch of synthetic 1992 Dom Pérignon Champagne.