(BUSINESSWIRE) - Good Company Wines, the leading full-stack wine company and parent to the online wine retailer, invino, today announced the acquisition of Glassful, the New York-based wine club company. Developed to deliver a fully customized wine-buying experience, Glassful has been highly successful at delivering on its three core tenets: discovery, QPR and transparency, all backed by powerful trailblazing technology.

“Emerging wine consumers, especially the Millennial wine buyer, want a deeper and frankly, different connection with the producers they engage with. This group values the experience of discovery as much as the pleasure of the quality in the bottle,” explained invino co-founder and CEO, Tony Westfall. “Glassful’s unique platform matched with invino’s proven expertise sourcing high value, global productions from off-the-beaten path, makes this the perfect match to give this market precisely what they want and expect.”

Taking wine clubs far beyond the conventional experience, Glassful Members enjoy algorithmic wine matching that pairs their personal tastes with Sommelier-curated selections from the world’s most exciting terroir and estates. Westfall says, “We’re taking personalization to a whole new level here. While other companies use algorithms to determine taste preferences, at the end of the day what they end up sending consumers are private label wines created from some other winery’s excess inventory--a really awful way to get emerging consumers engaged with wine. Our aim with Glassful is to provide the tailored experience and way over-deliver on the quality of wines we put in every box. With our established global sourcing that’s proven successful in scouting unique, up-and-coming wines and producers, you have something that’s far beyond anything else!”

To learn more about Glassful or register for a club membership, visit https://glassful.com