Is BevMo! Engaging In A ‘Bait-And-Switch’ With Wine? Suit Claims It Is

May 4, 2016

(CBSLocal) — A class-action suit has been filed that alleges BevMo! engaged in a “bait-and-switch,” displaying price signage for bottles with wine ratings for specific years that weren’t the years for sale on the shelf.

“It says 2013 on the red BevMo! tag but the bottle is 2014 and I would never have caught that,” said Nicole Rodriguez-Gasperov, a consumer.

Via hidden camera, CBS2/KCAL9 followed Rodriguez-Gasperov as she shopped the wine aisle at her Manhattan Beach BevMo!

“Look here, ‘Malbec Mendoza 2012’ and the bottle ‘2013.’ That is crazy. How could they do that?” she asked. “The product should be what exactly it says it’s selling.”

But what Rodriguez-Gasperov found again and again were price signs with wine ratings for specific years that didn’t match the actual bottles for sale on the shelf.

“So this is saying this brand, ‘Red Blend 2013’ for $17.95. The bottle says it’s a ‘2012,’ ” Rodriguez-Gasperov said.

Like many customers, she says she relies on those price signs with reviews and vintage ratings to decide if she is shelling out good money or not for the best wine.

“You know I’m reading the description and it’s a great bottle of cab, a 2011, and then I go to grab it, if I don’t notice it’s a 2012 and I get home, the year matters,” she said. “And if it’s not right, then you kinda feel like you’ve been swindled a little bit.”


Share: Delicious Digg StumbleUpon Reddit Furl Facebook Google Yahoo Twitter

Comments:

 

Nadeem Firasta
May 4, 2016

Yep, right on. I have noticed it too.. I am not a big customer of Bev&More, I used to be...but now I go to Trader Joes or Whole Foods for most of my wine needs. I think one of the contributing factors was exactly what this article points out.

 
Leave a comment





Advertisement