(Fortune) - The marketplace giant is debuting a new wine vertical.

EBay has premiered a new category for lovers of zinfandel, chardonnay, and Bordeaux.

The e-commerce company opened a new area on Wednesday for buying and selling wine, part of its push to be a marketplace for nearly all kinds of merchandise.

EBay previously allowed wine sales in its marketplace, generally in the home and garden category. This is the first time the company has formalized wine sales by creating a specific channel for it where shoppers can filter the selection based on criteria like rare wines, varietal, region, and price.

The new area is in partnership with Drync, a company that provides software for wineries and distributors sell online. Wineries using Drync can now also choose to also sell through eBay.

At launch, eBay will have 11,000 listings for wines that range from rare finds to wines you might drink everyday. EBay’s head of wine, Alyssa Steele, explained that sellers manage the shipping process, so delivery times may vary.