Why You Should Be Ordering Your Wine Online

Apr 26, 2016

(Forbes) - In 2013, Forbes partnered with Tasting Room to revolutionize the way people discover the best wines for their palate. With the help of Tasting Room, we mapped out the data points of wine to create a wine club that harnessed the same recommendation expertise as our other favorite web products. And today, it’s the fastest growing wine club in the nation.

Consider recent innovations that have changed the world of entertainment and e-commerce today. Amazon leverages recommendation technology to display dozens of other options, which may turn out to be an even better fit for us than the item we had originally sought out. And rather than sorting through the new releases section at a video store, we can now unwind with the convenience of Netflix.

Just as Netflix recommends titles to watch next based on the types of movies and shows you love, Forbes Wine Club makes informed recommendations for you based on your experience with our exclusive tasting kit and ships curated bottles right to your door – bottles we back by a guarantee that you’ll enjoy them.

When you sign up, you’ll receive six mini bottles to taste and rate. Log on to the site, and you’re guided through an interactive tasting. You simply rate each wine, and select the bottles you like best in head-to-head match-ups. Then we’ll instantly generate your Wine Profile. It’s an educational feature that describes the types of wine you tend to gravitate towards, the regions they come from, and even the foods with which they pair well.


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