Recently introduced in the U.S. House of Representatives, H.R. 5034 could limit consumers’ choice of wine from other states, and particularly reduce the availability of wines produced by small, less wellknown wineries. The proposed Comprehensive Alcohol Regulatory Effectiveness Act (CARE), would have the biggest impact on California producers, and could stagnate innovative and forward-thinking ways of selling wine that lie on the periphery of the “three-tier system” — such as many internet wine sellers ("third party marketers" like Gilte Groupe and RuLaLa) who have benefitted fromthe Supreme Court's decision in Granholm v. Heald, which assured many wineries and wine-sellers in the U.S. the ability to sell directly to customers in states which have laws allowing in-state direct-to-customer wine sales.