(Xconomy) - Keurig’s popular single-serve coffee makers have inspired a host of startups trying to replicate the approach with smoothies, craft beer, cocktails, soup, and more. Convince people that purchasing your appliance will make their lives easier, the theory goes, and they won’t mind getting locked into buying a steady supply of the desired goods from your company—even if it means paying a premium in some cases.

Kuvée is taking a similar approach with its smart wine bottle. The young Boston startup began taking preorders of its product today on Indiegogo, and it also announced that it has raised $6 million to date from investors to help it make a splash in the market. The money comes from General Catalyst Partners, Founder Collective, the hardware investor and manufacturing consultant Bolt, and several individuals.

“The U.S. wine industry is growing faster than anywhere else in the world, and the demographics of wine lovers are changing rapidly. But despite these shifts, the industry has been slow to innovate beyond the glass bottle and cork,” said Vijay Manwani, Kuvée’s founder and CEO, in a prepared statement. “Much like a restaurant wine list, Kuvée lets drinkers enjoy a curated selection of wines, one glass at a time, adding a new level of choice, personalization, and convenience to the at-home wine experience.”

Customers will buy a Kuvée smart wine bottle, along with wines delivered in 750-milliliter canisters (the same capacity as a typical glass wine bottle). These canisters get inserted into Kuvée’s bottle device, and a patented valve system enables wine to escape without oxygen entering the container. The wine stays fresh for up to 30 days after opening, Kuvée said. That means customers can pour a glass of wine from one canister, switch to another that contains a different type of wine, and not worry about the contents of the containers spoiling if they don’t get polished off in a single sitting.

“Currently, wine drinking is dictated by a two- to three-day oxidation window before wine spoils,” Kuvée chief technology officer Ed Tekeian said in an e-mail to Xconomy. “Kuvée wines’ 30-day shelf life completely changes how consumers make decisions around wine.”