(PackagePrinting) - As the wine and beer industry evolves, it is host to an ever-changing list of brews and varietals being offered to consumers. One of the aspects crucial to the survival of a brand is its ability to stand out on the shelf. Here are four trends that will help a bottle stand out in the dynamic beverage world:

1. Explore Uncoated Stocks 

One trend that stands out is uncoated stocks being used in the craft beer industry. Because many craft brews are moving toward a price point that is similar to wine, brewers are turning to the wine and spirits industries for label inspiration. Uncoated stocks help to create a rustic look and feel that can help a bottle stand out from the traditionally used metallic and glossy labels.

2. Digital Printing for Variation

When you walk into a store, you’ll be sure to find dozens of variations of seasonal brews, various blends, and local and international brands. In an industry that has recently seen growth in the 18 to 20% range, it’s imperative to keep up with the influx of short runs. That’s where digital printing comes in; it has stormed into the beer label industry and made a substantial impact.

3.The Growth of Pressure Sensitive

Greater variety and fewer mass quantity labels have pushed the trend of pressure-sensitive labels to the forefront. Beer, wine and spirits are all experiencing growth in pressure-sensitive labels because they can be designed with differentiation in mind.

4. ‘Sophisticated Horror’ Wine Design

A wine label can say a lot about the contents of the bottle. Several years ago, labels adorned with red and black designs dominated the market, attempting to target wine drinkers with a sophisticated pallette. Recently though, it looks as though wineries are moving toward a “sophisticated horror,” depicting twisted trees and mythical creatures to capture the eye of the consumer.