(Brewdog) - Irreverent Scottish craft brewery, BrewDog, will accept grapefruits as currency to mark the launch of its epic new beer, Elvis Juice. Customers will be able to swap a single grapefruit for a half-pint of the zesty American IPA, which is infused with grapefruit.

The off-the-wall payment method is set to run across 28 UK bars, and BrewDog will send the grapefruits handed over in exchange for beer up to the brewery to be used in the next batch. The one-of-a-kind scheme will go live at 6pm on Friday 4th March, and will be limited to one beer per grapefruit-wielding customer.

• Elvis Juice is the second beer to roll out of the craft brewery since the start of 2016. It follows Jet Black Heart, a game-changing imperial stout, which launched last month with aparody of the iconic Guinness advert, Tick Follows Tock.
• Elvis Juice combines a rich, warm bready setting provided by the malt, with a pithy citrus kick brought by the added fruit.
• The full flavors are pounded with an injection of Centennial, Amarillo and Simcoe hops to strengthen and support the fruitiness.
• BrewDog, known for pushing the boundaries in brewing, is fuelled by 35,000 shareholders through its pioneering Equity For Punks crowdfunding scheme, which has raised £20m over four rounds. The latest round closes in April 2016.

James Watt, co-founder of BrewDog commented:

“Elvis Juice is full-throttle, pummelling punchy fruit flavours to the fore, and is set to headline over the summer months. This beer is absolutely dominated by grapefruit, and we wanted to give beer fans the heads up on its arrival by crowdsourcing the ingredients for the next brew day – by swapping a grapefruit for a taste of the hoppy action. Grapefruits can’t buy you happiness but they can buy you beer.”

“We’re already on a massive roll for 2016, and we’ve barely started. We’ve got a whole ton of other awesome brews in the pipeline, as well as our incredible Ohio brewery set to open its doors in August. None of this could be achieved without our army of beer fans, our Equity Punks.